Experience Institute
Design/Illu Work and Look Development
Background:
Experience Institute is a global education studio that offers programs to help individuals and companies lead better lives and do their best work. As part of their branding efforts, they wanted to incorporate illustrations into their website and marketing materials.
Objective:
To create a set of illustrations that align with the brand values and messaging of Experience Institute and enhance the visual appeal of their website and marketing materials.
Approach: After conducting extensive research on the brand and its values, I decided to use simple linework illustrations as the main visual element. The idea behind using simple line illustrations was to convey a sense of simplicity, clarity, and focus, which are core values of Experience Institute.
I created a set of illustrations that were inspired by the brand's focus on human connection, collaboration, and learning. The illustrations featured people engaging in various activities such as brainstorming, collaborating, and learning, all depicted in a minimalist and clean style.
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Results: The simple linework illustrations were well received by the Experience Institute team, who appreciated how they complemented the brand's values and messaging. The illustrations were used on the website, social media, and marketing materials, adding a visual element that helped to reinforce the brand's message of simplicity, focus, and collaboration.
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Conclusion: The use of simple linework illustrations was an effective approach to visually convey the brand values and messaging of Experience Institute. The illustrations helped to create a distinctive brand identity and enhanced the visual appeal of their website and marketing materials.
On the website