Glorify Christmas Campaign
Project: Glorify Christmas Campaign for December
Background: Glorify is a mobile app that provides daily Christian meditations and prayers. The app wanted to create a Christmas campaign that would feature five weeks of content leading up to Christmas Day. The campaign would feature Christmas-themed content read by Glorify ambassadors and include a Christmas category, a Christmas prayer, and a Christmas sleep story.
Objective: The primary objective of the campaign was to create a seamless Christmas look and feel that worked across various content types on the app. Additionally, the campaign aimed to increase engagement and retention for the Thought for the Day (TFTD) category.
Approach: To create a cohesive and visually appealing Christmas campaign, we used traditional Christmas colors such as red, green, and gold throughout the design. We also incorporated Christmas-related illustrations and graphics to create a festive look and feel. The content was read out by Glorify ambassadors to create a personal and authentic touch that would resonate with users.
We created separate categories for Christmas content, including the Christmas TFTD, Christmas prayer, and Christmas sleep story, making it easier for users to find and engage with the content they were interested in.
The content was released weekly throughout December, leading up to Christmas Day.
Conclusion: Creating a cohesive and visually appealing campaign can be an effective way to increase engagement and retention for specific categories on an app. By using traditional Christmas colors and incorporating Christmas-related illustrations and graphics, we were able to create a festive look and feel that resonated with users.